7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

Eli Lilly debuts One Body Olympic film ahead of opening ceremony in Paris [Video]

Categories
Social Media Marketing

Eli Lilly released a minute-long film Friday morning to coincide with the start of the 2024 Summer Olympics in Paris.

Lilly, which is a partner of both the U.S. Olympic and Paralympic Teams and serves as the official Team USA partner in health equity, debuted One Body hours before the opening ceremony is set to kick off.

Directed by Yann Demange, One Body employs a point-of-view camera technique to engage the viewer in the intense preparation process for Olympic athletes ahead of the games.

The film also highlights the unique features and capabilities of the human body, emphasizing that while illnesses and medical setbacks will occur, they don’t have to derail a person’s life.

“Someday your body might get sick, because no matter how strong you make your body, it may be out of your control,” a voiceover reads. “But you don’t have to accept that. After all, about a billion things had to happen for you to …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads