E-E-A-T: What Does It Mean For SEO? [Video]

It’s a familiar saying in the SEO world: content is king. But how does a good piece of content become great for SEO? It all comes down to one thing: E-E-A-T.

Once just E-A-T, a few years ago Google upped the game with the extra ‘E’.

But what does it mean and why should you be interested?

What is E-E-A-T?

E-E-A-T is an acronym for experience, expertise, authority and trust. It’s a framework that Google uses to assess the quality of your content. Anyway, let’s take a look at each of these pillars in further detail, so you can start effectively measuring your content’s quality:

Experience: How well does this article explain something? Is it easy to understand? Does it answer my question?
Expertise: Are there any spelling or grammar mistakes? Is there good evidence that the author knows what they’re talking about (for example: do they cite their sources)?
Authority: Who wrote …

Tags Digital Marketing Strategy, Marketing, Ppc Marketing, Search Engine Marketing