Currys. Marc Jacobs. Duolingo. Brands keep blowing up on social by letting their freak flag fly. But is there another way? We asked leading marketers.
There are a thousand ways to stand out, but judging by amount of buzz from the marketing industry you’d be forgiven for thinking that, for brands on social media, there’s only one: going fully, unapologetically, unhinged.
But is loose-cannon meme-mania the only way of breaking through with Gen Z customers? Surely not. We asked leading marketers from The Drum Network for their shining examples of truly unique (and not necessarily mad) social presences.
Joel Newman, associate creative director, The Fifth: Milkmob
“The Milkmob clan is the perfect example of a social-by-nature / born-in-social approach to brand marketing. Putting personality at the forefront of all content, the brands subtly embed their products among content and daily uploads. With each sister (Strawberry, Coconut, and …