HO CHI MINH, VIETNAM — Dentsu Redder is proud to partner Giao Hàng Tiết Kiệm (“GHTK”), Vietnam’s tech-powered logistics pioneer, in reimagining logistics as a force for good with “Nối Việt Nam – Giao Ngày Mới” or “Connect Vietnam, Deliver Futures,” to empower Vietnamese independent entrepreneurs to achieve the future they deserve.
Amidst a slower economic environment and a hyper-competitive ecommerce landscape, entrepreneurship in Vietnam, particularly among independent merchants, has continued to rise. Yet, unlike bigger and more established brands and ecommerce platforms, smaller independent merchants face obstacles in logistics set up. To serve the needs and enable these merchants to overcome barriers and unlock new opportunities, GHTK transformed itself from a traditional logistics company to offer tech-powered solutions that are accessible to independent entrepreneurs.
At the heart of this campaign is the iconic GHTK green tape, which Dentsu Redder has redesigned with a digital pixelated effect to symbolize GHTK’s tech-forward evolution and the bridge-ways …