Your search engine rankings are vital to your website’s success. The more often you appear in the top 10 search results for a particular term, the more traffic you can expect to visit your website.
In fact, about 64% of all US web traffic comes directly from Google. Sitting high up on the search engine results page (SERP) gives you a larger slice of that traffic. It also helps you take full advantage of Google’s far-reaching influence.
However, SERP volatility can be an issue. You might think you have Google all figured out because you’re near the top of the rankings for multiple terms, only to see it all disappear overnight. These fluctuations can be a nightmare, but there are some steps you can take to reduce the impact they have on your success.
You’ll have to dance with Google to avoid significant SERP fluctuations. This guide will explain SERP volatility and offer information on adapting and thriving despite Google’s unpredictable nature.
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