Join Impression’s experts Mike Weir and Yas Burchill as they explore the challenge of changing consumer behaviour online over the last 5 years.
Yasmin notes that impulse buying may not be as common as it once was and that the customer journey has grown. This has led to changes in how we create digital marketing strategies, as we adapt to how we structure campaigns based on user behaviour.
- 00:06 – Navigating changing online consumer behaviour
- 02:46 – Opportunities and challenges in the automotive industry
- 05:14 – Data quality, online privacy and user-consent
- 08:26 – How to convert more clicks into customers
Yasmin Burchill: I think one of the biggest challenges for us, not just necessarily in PPC but across all channels, is the kind of change in consumer behavior that we’ve seen over the last few years. So, you know, the way that people behave online now, as I’m sure you’re aware, is very different to how …