Currys brings laughs in a new ad to highlight the power of shopping for tech I.R.L. Marketing Communication News [Video]

New playful campaign in partnership with AMV BBDO and Spark Foundry showcases the hilarity of online shopping habits in a hands-on, in-store world

Currys, the UK’s largest tech retailer, is raising the laughing bar once again with the latest instalment of its “Beyond Techspectations” campaign. The new film emphasises the value of in-store shopping, where customers can truly “see it, feel it, try it” before they buy. This humorous spot reaffirms Currys’ position as the go-to destination for tech expertise and personalised service, reinforcing that the in-store experience is crucial for making confident, informed purchases in a tech-driven world.

The latest in the campaign series that has so far offered 14 ads in 12 months, points out that shopping online means we’re missing something when we make a purchase.

Aisling Lancaster, head of brand and advertising at Currys says, “Beyond Techspectations allows us to place humour at the heart of a relatable human truth, in this case the activity …