SANTA MONICA, Calif. – The ad-tech world loves acronyms and trending concepts. Lately, “curation” has been making waves. But what does it mean, and why should advertisers care? Simply put, curation is the art of distilling the vast ocean of digital ad inventory into a manageable stream of high-quality, targetable options.
Programmatic advertising has created a universe of ad opportunities, but finding the right ones can be like searching for a needle in a haystack. Curation is about separating the wheat from the chaff, identifying the placements and data signals that will actually deliver results.
Advertisers need help navigating this complex landscape, and curation is the solution, said Bob Regular, CEO of Infolinks Media, in this video interview with Beet.TV.
Regular predicts that curation will mature and become even more sophisticated in the coming months, giving advertisers and publishers the ability to focus on what truly matters. He believes this …