Connected TV is no longer an “emerging” platform – it has arrived as a real, mainstream channel where consumers are increasingly consuming content.
But, as viewers watch programming across multiple devices, marketers must develop cohesive cross-platform advertising strategies to maximize engagement and reach.
“Consumers aren’t just watching content on their connected television. They’re watching it on across many platforms, across different devices,” said Kelly McMahon, SVP of Global Operations at LG Ad Solutions, in this video interview with Beet.TV.
LG Ad Solutions, which is integrated into the webOS operating system, aims to seamlessly plan, execute and measure media buys across the LG device ecosystem. The goal is to eliminate friction for clients, whether they are buying through managed service or programmatically.
“When we are working on data strategies, we’re helping clients execute whether it’s onboarding their first-party data or leveraging a combination of our of their first-party data and our …