So, you’ve spent time crafting a post on LinkedIn. Maybe it’s a story about your business journey, an industry insight, or a valuable tip. You hit publish, expecting engagement… and then? Crickets. A handful of likes, and maybe a comment or two. Meanwhile, someone else shares a random thought, and it blows up with thousands of reactions. What gives?
Well, here’s what our SEO company in Seattle can tell you: LinkedIn’s algorithm isn’t broken, but it is selective. It decides who sees your content and how far it spreads. If you don’t know how it works, your posts won’t get the reach they deserve. And no, you don’t need to spend money on ads to get visibility. You just need to work with the algorithm instead of fighting against it.
The good news is, once you understand what LinkedIn prioritizes, you can make small tweaks that lead to big results. More views. More engagement. More opportunities. And for …