Costco Guys Have Shown Me The Power Of TikTok [Video]

The Costco Guys have quickly become viral sensations, and in their brief time working together, AEW’s Tony Khan says he’s learned a lot about marketing from them.

“Big Boom!” AJ will face QT Marshall at AEW Full Gear: Zero Hour. Heading into the match, AJ and QT have mostly promoted the match on social media. The Costog Guys also appeared on the go-home editions of AEW Dynamite and AEW Rampage.

Speaking on The Claman Countdown (via Fox Business), Tony Khan discussed working with The Costco Guys. (H/t F4WOnline.com)

“So much,” Khan said. “I think that what I’ve seen with AJ and Big Justice together — first of all, this is real. Like, behind the scenes, what you see is what you get. Authenticity is important. And also, they’ve shown me the power of TikTok. Of marketing to, frankly, people that have never watched AEW or wrestling before. And we’re bringing in new fans. And AJ is a former pro wrestler making a comeback. So it’s …