Conversations drive decisions [Video]

Consumer choice is determined by so much more than just brand advertising today, and as people’s communication preferences evolve, brands also need to adapt. 

Social media has kicked open the doors for customers to make their voices heard like never before – something that presents both a challenge and opportunity for brands.

Reddit, in partnership with Campaign, brought together senior media leaders into a roundtable conversation at CES in Las Vegas to discuss how brands do just that.

Information overload

Consumer trust has shifted to a greater reliance on the wisdom of the crowd – even if the crowd includes brands. And in some sectors, such as healthcare, authority can be vested as much in individuals as in governments or corporations. 

Making sense of who to trust is tough. But David Mataranglo, CEO at Kinesso US, believes it presents a great opportunity for brands to insert themselves into online communities and provide …