Context Is Supercharged by AI: Seedtags Eisenstein Beet.TV [Video]

LONDON – Once upon a time, all advertising depended on content adjacency.

The new science of audience targeting changed all that – but contextual targeting is back, and is getting “supercharged” by AI.

Jana Eisenstein, SVP, EMEA, Seedtag, in this video interview with Beet.TV, said content signals derived from AI promise to make contextual targeting far richer.

Context’s New Look

But, these days, “context” can also mean signals describing a user’s situation.

What Grand Review Research calls the contextual ad market is forecast to grow from $195.44 billion in 2023 to at a compound annual growth rate (CAGR) of 13.3% to 2023.

“What’s really new with contextual advertising this time around is the ability to use AI to help provide a real kind of supercharge to our ability to understand who we’re targeting,” said Eisenstein.

“In 2025, contextual advertising is one of the solutions that we can use to be able to target consumers at scale.”

Measurement’s Evolution in the Contextual Age

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