Content Workflow: What Marketers Need to Know [Video]

The best content creators make it look easy, but behind every slick YouTube video and delightful blog post is a digital content workflow that might involve a couple people or a couple dozen.

Technology has not yet advanced to the point where marketers can snap their fingers to launch a successful email campaign, YouTube series, or blog.

Until then, content requires extensive planning, team effort, and a consistent content workflow to keep everything and everyone on track.

In this article, we’ll explore what a content workflow is, why your team needs one, and the steps to building the right one for your marketing goals.

Table of Contents

• What is a content workflow?
• Content Creation Workflow: Task-based Workflows vs. Status-based Workflows
• Content Strategy Workflow: How to Build One

Defining roles, goals, and output is critical to an effective content workflow. You’ll also want to make (and adhere to) a realistic timeline.

Your content workflow may change depending on the type of content or resources available to you. …