Common Ventures Teams Up With Thought Leaders To Fix Purpose Washing With The Good, The Ad, And The Ugly [Video]

Indie creative agency Common Ventures has launched “The Good, The Ad, The Ugly”, an Australian-first online resource to help creatives and marketers turn good intentions into great campaigns.

“As brands strive to be ethically sound, there’s a risk of falling into traps like stereotyping, buzz words, bias and performative ‘woke-washing’ that can undermine genuine efforts. Through this resource, we aimed to empower brands’ advertisers to make work that’s mindful, inclusive, and impactful — ultimately helping us all to move beyond superficial gestures and foster advertising that truly resonates and more importantly, respects,” said  Jane Burhop, Common Ventures co-founder and creative director.

True to its mission, Common Ventures has brought together expertise from This is Gendered, ANU College of Science, Australian Institute, Peepultree Coaching, Project Gender, Curative, Cadre Pictures and Innovation Unit for the online resource

“It was very clear to us from the start that we couldn’t do this alone …