Coca-Cola’s new AI-generated holiday ad stirs online debate [Video]

ATLANTA — Coca-Cola has given its iconic “Holidays Are Coming” ad a modern twist using AI, but it’s not come without its share of criticism, with some users online calling the ad “slop.”

Speaking with Silverside AI, Ad Week reported the use of AI sped up the creative process significantly, allowing the team to produce a rough draft of the ad in just three days. 

While AI brought new challenges, like keeping up with rapidly evolving technology, Silverside AI told Ad Week it also made the process more collaborative and efficient. It even allowed the company to create a customized version of the ad for a broad range of cities and markets in just a matter of days.

Silverside AI co-founder PJ Pereira told Ad Week that AI-produced ads open the door for “great ideas that would have died without the budgets and bring them to life.”

“For the last five years, I’ve been hearing creatives complain …