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Social Media Marketing

Brand & Business: Marketing technology agency Byte merges with Dept to accelerate global growth [Video]

NEW YORK CITY, USA Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agencyDept. Together, both agencies will strengthen end-to-end digital services for clients across the globe.

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Social Media Marketing

Media Innovation Round-Up: Lego music videos, Alexa tours and Fortnite football [Video]

Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. In his new monthly column in The Drum, the Media Innovation Round-Up, Wrobel will talk you through the new and shiny things, and their role in the ever-evolving marketing mix.

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Social Media Marketing

Can Out of Home ads really create PR fame – or will high expectations hurt the industry? [Video]

Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going viral on social media. You’d almost think the work was made for that purpose. Social media’s provided somewhere for impactful out of home ads to further resonate but is the congratulatory feedback loop blinding marketers to the true value of the medium reaching real people?