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Social Media Marketing

Turning Account Intelligence into Action: How Pluralsight uses account insights to drive pipeline and revenue [Video]

Spam isnt just unwanted email. Spam is any uninformed, irrelevant interaction. Spam is talking at people instead of with them. And it doesnt matter how nice or smart your marketers and salespeople are if they dont have Account Intelligence, then theyre doomed to use hunches to drive their interactions. Its time to stop annoying our buyers and start making the journey smarter.

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Social Media Marketing

Sell Smarter with Account Intelligence for the Modern Manufacturer [Video]

Join Heidi Bamburg, VP Strategic Alliances at Demandbase and Paul Barton, Region Sales Manager at HP as they talk about how HP has leveraged technology and account intelligence in recent years to make smarter decisions, helping sales close deals easier and faster.

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Social Media Marketing

Building Digital-First Sales Experiences for Enterprise Sellers [Video]

B2B buyer frustration with the sales process has grown 25% in the last year. The new generation of buyers are seeking a far more digital and hands-off buying experience, pushing todays seller to innovate. Adapting to these new expectations isnt easy. And, Enterprises can have it even harder with larger teams, more complex org structures, and big audacious pipeline targets. Join us, to learn the smartest ways to digitize your sales process to appeal to a digital-savvy buyer. Well walk through 4 innovative topics from sales leaders across the B2B sales process: 1) Understanding new B2B Buyer preferences in 2022, 2) Digitizing Prospecting Experiences, 3) Relational Selling goes 2.O, and 4) Scaling personal outreach and RFPs with Rev Ops. Well learn: Latest B2B buyer attitudes towards the sales process and trends in 2022How innovative sales leaders are digitizing sales processes for peak performance. Behind-the-scenes strategies they use to create a blissful, digital-forward experience for B2B.

Categories
Social Media Marketing

How To Rebuild For An All-Digital Future [Video]

You cast a wide net, treating your customers as one-size-fits-all, and its all falling apart because they see right through it. Seventy six percent of financial services customers expect firms to understand their needs. So how do you become better at orchestrating buying experiences and align sales & marketing to drive revenue. If youre not youre missing the mark.