BSSP and Tres Agaves Created An Immersive World To Give Us All a Ticket to Tequila Valley [Video]

Bringing to life the idea that “The Tequila Valley is an interesting place,”comes an expanded marketing campaign for Tres Agaves, LLC. from Butler, Shine, Stern & Partners. It features the people and the valley in several new digital and experiential elements designed to enhance the relationship between the consumer and the brand.

Would you like the opportunity to have a “conversation” with Maria – Queen of Tequila ’67 and ’93 or Carlos, the Volcano Climber, or Jorge,the Jimador  after he’s bitten by a snake? 

These characters and others featured in films created to introduce Tres Agaves, now share their stories through Facebook Messenger chat bots. Consumers will be invited to reach these characters via calling cards being offered on premises that sell Tres Agaves and through the Tres Agaves digital channels. A voicemail and text messages from the three characters will direct fans to the Facebook Messenger experience where consumers can enter to win a trip to the Tequila Valley. The characters even …