“This is my worst nightmare,” exclaimed the social media influencer-podcaster Bobbi Althoff atop her first SXSW panel today “Superstar Brands: Connection in the Era of Creators.”
At first the 11 million-strong deadpan talk show interviewer looked like she was going to melt into liquid onstage in a puddle of shyness. This certainly wasn’t going to be a discussion about underground train systems in LA and missions to Mars ala Elon Musk’s chat with Jonathan Nolan back at SXSW 2018.
However, Althoff warmed up as she sat on stage with L’Oreal’s CeraVe SVP & Global Head of Digital Marketing, Adam Kornblum, and Chief Digital & Marketing Officer Han Wen. For it finally became revealed how the Aubrey Plaza-type personality became a lynchpin in the grand master marketing plan of the beauty conglom leading up to Super Bowl Sunday with their CeraVe product.
In sum, Althoff in her Jan. 25 sit down with Michael Cerawas an essential …