Best Tools to Build Your Tech Stack [Video]

Marketing agencies require various software solutions to support processes and operations. Their tech stack should include tools to:

• Support, plan, and manage all projects and initiatives. This includes marketing strategy tools, social media management platforms, email marketing software, content marketing solutions, graphic design software, media planning and buying software, project management systems, and reporting and analytics solutions.

• Manage back-office operations, resources, and processes. This includes resource management, accounting software, email accounts, workspace collaboration tools (like Slack), and CRM software.

We’ve put together this guide with recommendations in each category, organized by bucket. You can easily browse the types of marketing agency tools and build your tech stack with solutions that fit your processes and business needs.

Our post includes digital marketing tools to support:

• Marketing strategy

• Social media management

• Email marketing

• PPC management

• Content marketing

• Graphic design & media creation

• Media planning & buying software

• Project & campaign management

• Digital PR software

• Reporting & analytics

We also cover operations management tools like:

• Agency management software

• Workspace collaboration …