A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.
So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year.
As a content pro (and former social media manager), I’ve got you covered. Let’s talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.
Table of Contents
What is a social media budget?
A social media budget (or social media marketing budget) is a dedicated amount of money that a business reserves for social media marketing activities like content creation and campaign analysis.
The …