You can mobilize internal champions within your prospect’s company.
Lower seniority level employee
s are more active on Linkedin.
Theoretically, if you reach out to junior-level employees, they are more likely to interact, and you have a greater chance to boost organic visibility within their organization.
If you’re only targeting high-level CEOs, they hardly log in, and it will be tough for you to get your foot in the door.
Reaching out to people who don’t have more purchasing power should be done with caution because advertising on LinkedIn can be expensive. You can hit them up with a cold layer and bring them into organic channels for long-term nurturing, which can really help.
You can hit the C-suite executives with retargeting and find a good balance between organic and paid.
The combination works very well if done right.
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