Aviation Marketing Master Class – Genaro Sanchez, Cutter Aviation talks about images, video and branding.

Aviation Marketing Master Class – Genaro Sanchez, Cutter Aviation talks about images, video and branding.

Paula Williams:  Genaro, if we could start with Cutter Aviation, I just pulled up a few things from the Cutter website, and some of the things that really stood out to me. Here we’ve got some images on your website, and we also had a chat window that pulled up, and you have great pictures of people on the Cutter website all over the place, and that’s something that I think is kind of unusual but I really like it. Maybe you could tell us a little bit about how you do that and why you do that.

Genaro Sanchez:      Sure. Recently we wanted to have a human element to our advertising. It is really nice when you see people’s faces and then you go to a place and then you’re, Hey, you know what, I saw you on …