Automotive live event video marketing

Team Hurricane embraced life in the fast lane last weekend at Goodwood’s Festival of Speed for new automotive client, Infiniti. Not only were we surrounded by the fastest of cars, but we created a video a day onsite with a speedy turnaround. We had been commissioned by Nissan’s luxury brand to film at their stand and promote their new concept car via a video-led social media campaign.

The Infiniti stand invited visitors to immerse themselves in the different stages of car design from concept to realisation. One of the concepts, the Qx30, was promoted via the Q30 “box”. That gave visitors “a glimpse of the future” teaser of this new car, to be launched in Frankfurt later this year.

By the end of each day, we produced a film to help promote the campaign. The first film was a 15 second teaser to encourage people to tweet #glimpse30 and light up the box to reveal parts of …