And the brand that scored the most social chatter during Super Bowl LIX was [Video]

NEW ORLEANS: Tubi was the most-talked-about brand on social media during Super Bowl LIX on Sunday, according to social media management and analytics provider Sprout Social. 

Tubi, which streamed the game for free and sparked conversations with its wacky and emotional Cowboy Head ad, garnered 107,500 mentions and 1.5 million engagements on social media during the Big Game.

“This year’s most popular Super Bowl ads are ones that meet and engage with fans where they are–on social,” said Sprout Social director of social media Rachael Goulet. “Super Bowl darling Tubi, which amassed the most social mentions during the big game, supported their campaign with influencer partnerships and a TikTok filter.”

Doritos’ fan-created Abduction ad came in as the No. 2 most-talked-about ad on social media, with 19,886 mentions and 58,254 engagements. 

“Doritos brought back its Crash the Super Bowl campaign and let people be part of the conversation with an …