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How to Justify a Higher Price –

You don’t have to have a lower-cost product than your competitors to make sales. If your price is higher, you need to do a better job of establishing authority, credibilty and expertise, getting great aviation pr and demonstrating the value your product provides.

Paula Williams: Welcome to aviation marketing Hanger Flying Episode number 45, Justifying a Higher Price. So I’m Paula Williams.

John Williams: And I’m the guy on the right that you see in the picture, I’m John Williams.

Paula Williams: This is a podcast, so a lot of people aren’t seeing the picture, John.

John Williams: Some may be.

Paula Williams: [LAUGH] That’s true, okay. And we are ABCI, and ABCI’s mission is-

John Williams: To help all you folks sell more products and services in the aviation world.

Paula Williams: Absolutely, all right so if you have any comments on this or any other episode you can …

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