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Trade shows are a huge, and very powerful part of the marketing plans for MANY aviation companies. And most people agree that early planning is important. But what exactly should you be DOING early, and why?

Transcript – Trade Shows- Distant Early Planning

Paula Williams: Welcome to aviation marketing Hangar Flying, episode number 34. Trade Shows, Distant Early Planning. Remember the distant early warning system?

John Williams: Right [LAUGH]

Paula Williams: [LAUGH] Exactly, most people don’t start soon enough. So I’m Paula Williams.

John Williams: And I’m John Williams and it’s early in the morning.

Paula Williams: And we are ABCI and ABCI’s mission is?

John Williams: To help you ladies and gentlemen out there in the aviation world out there sell more products and services.

Paula Williams: Absolutely, so if you’d like to join the conversation about this webinar or any of our webinars …

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