Amazon is expanding further out of the world of e-commerce and more into the world of content.
It already has one of the most highly touted streaming services, Prime, which rivals that of Netflix and Hulu, but starting in 2025, it’s stepping it up even more.
The company’s already been hosting Thursday Night Football on its platform and started carrying a Black Friday NFL game last year; beginning next year, it’ll do the same for the NBA.
The two leagues go head to head on Christmas Day –despite the NFL always coming out on top– so now they’re doing it again. However, the NBA game will stream after the NFL game has ended, so there will be no direction ratings competition.
Amazon’s head of U.S. video and live sports sales, Danielle Carney, made the announcement at ADWEEK’s Mediaweekevent earlier this week. She spoke about how excited she is to have …