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Amazon February devices event: When is it, what to expect [Video]

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Ecommerce

Amazon is about to announce some new devices, but the software inside the devices might be the star of the show.

The e-commerce company sent press invites to an event on Feb. 26 hosted by SVP Panos Panay and Amazon’s Devices & Services team for some big announcements. The event, which starts at 10 a.m. ET that day (but won’t be livestreamed) seems like it should focus on hardware, right? Well, yes and no. Let’s dig into it.

Amazon devices event: What to expect

The first thing to know about this event is that, per Engadget, Amazon sent out five separate invites to the press, which, when combined, spelled out “Alexa.” That’s the first clue that this event will potentially be more about software than hardware. Amazon has been working hard on an overhauled, AI-powered version of Alexa for a while now. It was supposed to launch in 2024, but that didn’t happen. Instead, it got delayed …

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