Always Educating ft. Moz | Venture Videos

In the final week of our video content marketing month, today’s Video Worth Sharing features a video marketing funnel from a B2B SaaS company taking over the inbound world: Moz.

Moz, previously known as SEOmoz, sells inbound marketing and analytics software to help marketers do their jobs more effectively.

The brand has used video content for many years to stand itself apart from competitors and position itself as a leading industry expert. Most notably, its Whiteboard Friday is one of the most popular and long-running video series in the marketing world.

So let’s find out how they do it.

Awareness Stage | Whiteboard Friday

Say hello to a heavyweight of the video content marketing world. Whiteboard Friday is a top of funnel video series that’s been educating marketers for close to a decade. It’s what put Moz on the map and is constantly building brand awareness. Always insightful and rightly renowned.

Consideration Stage |Why We Love …