Aligning for Impact: Strategies for Cohesive Brand and Influencer Partnerships [Video]

Struggling to get influencer marketing working for your business?

Businesses today face the complex challenge of effectively aligning their brands with influencers to truly connect with their audiences. Despite rising investments in influencer marketing, many companies struggle to ensure their collaborations are strategically sound and resonate authentically with their target demographics.

Misalignment can lead to inauthentic content, wasted resources, and failed campaigns. Imagine launching a campaign that falls flat because the influencer’s message doesn’t resonate, or worse, is perceived as disingenuous. This not only damages the campaign but can also tarnish the brand’s reputation.

How do we find and select influencers, and get them aligned with our marketing strategies?

That’s what Ashley Zeckman is here to help us with.

Ashley is a dynamic marketing leader and Co-CEO at Onalytica, a company renowned for its expertise in influencer marketing and audience intelligence. With years of experience in guiding brands through the complexities of influencer collaborations, Ashley has played a crucial role in developing strategies that align brand goals with audience expectations. Her work focuses on creating authentic, engaging, and effective marketing campaigns. Ashley is also an influential voice in the marketing community, regularly sharing her insights through articles and presentations.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Ashley Zeckman about:

🔶Strategic Insight: Learn the critical factors necessary for aligning brands with influencers to ensure effective and authentic audience engagement.

🔶Report Insights: Get an in-depth look at major findings from the 2024 B2B Influencer Marketing Report, providing valuable trends and strategies tailored for 2024.

🔶Practical Applications: Discover real-world examples of successful influencer marketing campaigns and the lessons that can be applied to your own strategies.

Learn more about Ashley Zeckman

• Connect with Ashley Zeckman on LinkedIn (https://www.linkedin.com/in/ashleyzeckman/)

• Connect with Ashley Zeckman on X (http://www.x.com/azeckman)

Resources & Brands mentioned in this episode

• Onalytica (http://www.onalytica.com)

• 2024 B2B Influencer Marketing Report (https://onalytica.com/2024-b2b-influencer-marketing-report/)

• Subscribe to the show calendar: agorapulse.com/calendar (http://www.agorapulse.com/calendar)

• Learn more about Agorapulse with a free demo (https://www.agorapulse.com/contact/)

• Join the Social Media Pulse Community (https://www.facebook.com/groups/SocialPulseCommunity)

• Forrester called The State of Generative AI inside US agencies. 2024 (https://www.forrester.com/report/the-state-of-generative-ai-inside-us-agencies-2024/RES180989)

• WEBINAR: AI & Ethics in B2B Influencer Marketing: Navigating the Future – Tue, Aug 13, 2024 (https://www.linkedin.com/events/ai-ethicsinb2binfluencermarketi7219441389808279552/)

• Chris Penn (https://www.linkedin.com/in/cspenn/)

• Theo Lau (https://www.linkedin.com/in/theodoralau/)

• Daniel Guzman of Marsh McLennan (https://www.linkedin.com/in/guzmandanielle/)

•  Gary Vaynerchuk (https://www.linkedin.com/in/garyvaynerchuk)

•  Seth Godin (https://seths.blog/)

Show Notes & Transcript: https://www.agorapulse.com/blog/aligning-for-impact-strategies-for-cohesive-brand-and-influencer-partnerships

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Produced and Hosted by Mike Allton (https://www.linkedin.com/in/mikeallton/) , Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond (https://www.linkedin.com/in/robin-dimond/) , CEO and Founder of Fifth & Cor (https://www.fifthandcor.com/) . If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.