Dallas AI, GenAI, LLMs, ML, and Data Meetup
March 26, 2024
Join PMG and the AI communities of Dallas and Austin for an unmatched opportunity to connect and grow professionally. This premier event is your gateway to engage with a diverse audience of experienced professionals, including software engineers, entrepreneurs, and AI experts who are eager to learn, network, and create. Dive into discussions, share your experiences, and expand your network in a dynamic setting. Secure your spot now and be part of the future of AI!
__________________
GenAI on GCP: The Rise of Transformers and GenAI Technology
Speaker: Gizmo Bentim (Google)
Explore how Google is innovating in this field and making it easy for cloud users to utilize and fine-tune Large Language Models, both proprietary and open-source public models.
…Some Models are Useful
Speaker: Jason Karpeles (PMG)
Presentation focuses on the imperative of constructing a custom marketing mix model, critiquing the inadequacy of regression-based and open-source solutions from major tech companies. Advocates for a “local” approach that aligns with the company culture, introducing the concept of Stock and Flow models rooted in system dynamics and differential equations to address customer attrition, a common shortfall in existing models. Highlights the nuances of machine learning optimization, the necessity of parameter search, regularization, and the pitfalls of overfitting. He juxtaposes traditional statistical metrics with advanced techniques like Bayesian methods and bootstrapping with Monte Carlo Simulation for assessing model stability. The presentation culminates with a reflection on Bayesian thinking and probabilistic programming, cautioning against the allure of near-perfect model fits, and invoking George E.P. Boxs principle that while all models are inherently flawed, some are indeed useful.
RAG vs Fine-Tuning
Speaker: Clement Yu (WhitegloveAI)
Introduce two different methods of optimizing large language models, retrieval-augmented generation (RAG) and fine-tuning and also show how they can be combined for maximum efficiency.
About PMG:
PMG is the creator of Alli, an AI-powered suite of cloud-based tools for digital marketers. Last year, PMG Alli enabled ad delivery to over 1 billion consumers in 85+ countries for some of the world’s most iconic brands, including Apple, Nike, and McDonald’s. Established in Texas in 2010, PMG was profitable from day one, and has grown with no outside investment to 900+ employees globally. The company is defined by its people-centered culture, and is the #1 company in Fortune’s Best Workplaces in Texas and Best Workplaces in Advertising & Marketing rankings.