Airbus Defence & Space | Case Study [Video]

Airbus Defence & Space came to us for help in repositioning their brand.  We created a promotional video and ran a marketing campaign that used an emotionally engaging film to cut through in a technology driven market place.

Not only did the client want to reposition themselves, but they needed to create a conversation around it. We helped them do that with a digital PR campaign conveying the brand and its core services to a specialist audience.

Key to our brief was to hit a number of specific verticals including oil & gas, agriculture, defence and the environment.

Our concept

Airbus Defence & Space has a wide ranging portfolio based on very high resolution satellite imagery. The marketplace is filled with imagery of satellites, and the conversation has traditionally been around technical specifications and detailed products. We moved the discussion forward and found a …