Ailing Etsy rolls out its first loyalty program in move to spark growth [Video]

Etsy said Wednesday it will begin testing its first-ever loyalty program in September, a move designed to boost the online retailer’s sluggish sales.

The company said it will send invitations to a select number of Etsy buyers who will beta test the program. Etsy Insider members will receive free shipping on purchases and discounts on certain products, among other perks, the New York-based company said.

Etsy did not disclose how much customers must pay for the new loyalty program, but Raina Moskowitz, the company’s chief operating and marketing officer said the monthly fee will cost roughly as much as a latte

“While Etsy Insider’s benefits deliver great value for buyers, the program comes at no cost to the Etsy seller community,” Simona Shakin, Etsy’s vice president of product and retention marketing, said in a statement. “Benefits, including the free shipping, will be funded by Etsy and through the membership fee.”

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