Global spending on Artificial Intelligence is expected to reach $110 billion by 2024, according to the IDC Spending Guide. AI marketing uses customer data from online and offline sources paired with machine learning to predict user behaviour in websites or apps. The year started strong with regards to Artificial Intelligence based marketing. AI marketing software is constantly evolving and learning about what works and what does not, making it an important tool to use. AI funnel and sales software is especially valuable to improve ad click-through rates and email lead conversion.
The key benefits of using AI marketing includes: increased ROI, automation of repetitive tasks, increased customer experience due to highly personalized content, rooting out ineffective marketing tactics, real-time analytics allows marketers to gauge the success of any current campaign and adjust it accordingly. TRUiC rules the world of free AI-powered tools and lists the following 5 tools as being …