As artificial intelligence evolves, it is enabling new opportunities for personalization in advertising and e-commerce.
From generating creative assets to optimizing campaigns and streamlining operations, AI is being applied in three key areas to enhance personalization and drive better outcomes.
“When we’re using AI to optimize campaigns, we’re seeing about a four to one return on every dollar spent,” said Jack Smith, Global Chief Innovation Officer at DoubleVerify, in this video interview with Beet.TV. “So you’re getting $4 back for every dollar.
“And when you add on other kinds of personalization to that, whether it’s creative personalization or others, then that can also increase your return.”
But how should an advertiser think about getting started with AI’s ad uplifts?
To effectively measure the impact of personalization, Smith emphasized the importance of setting clear key performance indicators (KPIs) upfront and validating whether those outcomes are being achieved.
“You need to understand …