Advice for Aspiring Marketing Leaders From Citi CMO Alex Craddock [Video]

Following is a transcript of the video.

Alex Craddock: I think as I sort of reflect on my career, there’s probably four things that have really helped me be successful.

One is being curious. I think as a marketer in a world that is evolving very, very fast, you need to be endlessly curious. And I think that means being willing to sit at home and engage with the world and culture and find out what’s going on and where it actually can be helpful. So be curious

Be courageous — and what I mean by that is be bold and be brave and be willing to act on those insights that you glean from your curiosity. Sometimes you’ll get it very right, there’ll be sometimes …