Ad of the Day: Squarespace blends digital and real worlds in new campaign [Video]

Having already worked with Martin Scorsese for its Super Bowl ad, as well as other directors including Edgar Wright and Damian Chazelle, the latest campaign moves on from its 2022 marketing positioning, which encouraged business owners to “build their empires.”

In ‘Bakery,’ flour puffs out from a keyboard and flows out of taps as a baker starts her business. In ‘Muscles,’ a man launching a gym from his laptop looks around a cafe to see staff and punters becoming muscle-bound before his eyes.

The yet-to-launch ‘Scuba’ film sees a scuba instructor at his desk becoming gradually submerged in water. For the stunt, the Squarespace production team built an entire apartment inside a water tank. So …