ABC10 viewers shape election coverage through engagement project [Video]

SACRAMENTO, Calif. — In hundreds of exchanges with voters online and at more than 30 community events, ABC10 pushed to cover elections differently with a simple approach: proactive listening.

“We know from talking to voters that the old ‘horse race’ approach to covering politics leaves people behind,” said ABC10 Director of Special Projects and Engagement, Gonzalo Magaña. “Rather than assume what voters need, we rebuilt our entire election strategy around asking voters to tell us what they need.”

Starting in August, ABC10 teamed up with 19 local organizations to reach areas with low voter turnout and connect with BIPOC communities. The goal was to reach as many people as possible, especially communities who have been historically disenfranchised in elections, giving them information to help them vote.

The project, supported by a grant from the American Press Institute, …