A Risky Move or a Stroke of Genius? [Video]

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Jaguar roared into a new era with a stunning brand refresh. The iconic British luxury brand unveiled a bold new logo, a dynamic leaping cat emblem, and the inspiring tagline “Delete Ordinary.” The new logo, stylised as JaGUar, seamlessly blends upper- and lower-case characters for a visually striking and harmonious look. With its sights set on an all-electric future, Jaguar is poised to launch three new electric vehicles in 2026.

Jaguar: A Future-Focused Approach

BBC reports that Managing Director Rawdon Glover said taking new cars off sale was “intentional” as it looked to create a barrier between the old models and the new Jaguar vehicles.

He elaborated on the strategic need to shift public perception of Jaguar’s brand identity. This is a complex task that requires a well-thought-out approach. Therefore, a significant pause between the old and new eras can be advantageous, allowing the …