Super Bowl Commercials Expected to Shy Away From Politics [Video]

Today is Super Bowl Sunday and advertisers are steering clear of political messages in their multi-million-dollar commercials. Instead of tackling controversial topics, brands are betting on safer strategies to win over the massive viewing audience.

This year’s ads will showcase celebrities, tap into nostalgia, and aim for laughs – reflecting a broader trend of companies choosing entertainment over social commentary during America’s biggest sporting event.

Newsweek reached out to political consultancy Purple Strategies via online email form for comment.

Why It Matters

While the Philadelphia Eagles are battling the Kansas City Chiefs today, nearly one-third of viewers will be watching for the infamous commercials, according to a survey that VegasSlotsOnline provided to Newsweek. More than two in five viewers care more about the Super Bowl Halftime Show, ads and the overall social experience than the game itself, the study found.

“The Super Bowl is no longer just about football; it’s a full-scale entertainment event,” spokesperson …