How to Make a Promotional Video (Budget-Friendly Tips)

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals.

But what makes a good promotional video? How much does it cost to make one? How does one even make a promotional video?

Don‘t worry, I’ve got the answers. Let’s go.

Table of Contents

What is a promotional video?
How much does it cost to make a promotional video?
What makes a persuasive promo video?
How to Create a Promotional Video
Promotional Video Examples I Love

What is a promotional video?

A promotional video promotes a product, business, event, sale, or service. It can be short, low-budget teasers that quickly grab your audience’s attention or highly stylized, long-form videos that tell a story.

This promotional video from Nike is a great example of a long-form promotional video.