LinkedIn gets its own suite of video tools as it grows video presence on platform

The skyrocketing popularity of short-form video has transformed social media. LinkedIn says video on LinkedIn is bring watched 36% more year over year, with video creation growing at twice the rate of other post formats. As a result, the professional networking platform is leaning into video content.  

On Tuesday, LinkedIn announced a suite of video tools, including new creator analytics, video feed updates, enhanced video search, and more. 

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These tools will help creators to move beyond text and post more videos on the platform, which should, in turn, help them expand their reach and networks. Simultaneously, all users will enjoy more video content, so the tools are a win-win for everyone.

For starters, LinkedIn users will be able to view full-screen vertical videos on the desktop. The experience, previously limited to mobile, will allow users to tap on a video and …