Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?” [Video]

So, what’s wrong with “Random Acts of Marketing?”

Fifteen years ago, (or maybe even ten) you could simply buy an advertisement in one of five aviation magazines and/or show up at a trade show and that was all you needed to do to sell any aviation-related product or service.

So, what changed?  Why has aviation marketing become so much more difficult?

Three things.

1) Aviation went global

2) Trade shows and magazines proliferated

3) The economy TANKED.

Because aviation is now global,  it takes a lot more thought and effort to reach a global audience, compete with global competitors.

Because of the proliferation of magazines and trade shows, it takes strategy to decide which of the HUNDREDS of aviation magazines and/or trade shows to advertise in, (nobody has the time and/or money to do them all!)

Because of the uncertain direction of the economy, it takes a lot longer to convince decision makers to part with their capital. You must …