How Google’s Click Probability Impacts Search Engine Rankings [Video]

This post is all about understanding how Google ranks content based on click probability.

The search engine optimization (SEO) world was buzzing about a Google exploit that uncovered over 2,000 classifiers to determine rankings. This Google exploit is click probability, which uses predictive data to forecast user behavior. Click probability, in addition to website quality and user interactions, sheds light on how and why Google ranks websites the way it does.

Click probability and predictive analytics are something we understand well. After all, it’s how we helped a client increase organic traffic by 268% with an AI-driven SEO strategy.

TABLE OF CONTENTS:

Click probability is crucial in shaping search engine algorithms and is influenced by multiple factors, including machine learning models and predictive analysis. Understanding click probability can help businesses and marketers optimize their strategies for better visibility and higher engagement.

Here’s a closer look into this.

Machine Learning Models

Machine learning (ML) models …