eDesign Interactive | Launching IFE-STAR: A Bold Digital Identity for Fusion Energy Innovation [Video]

Our team is excited to announce the launch of the new website for IFE-STAR. 

When IFE-STAR, a groundbreaking initiative funded by the U.S. Department of Energy, set out to revolutionize clean energy through inertial fusion, they needed more than just a website—they needed a digital identity. We delivered a platform that reflects their ambitious mission, blending cutting-edge design with powerful storytelling.

Crafting a Brand from ScratchWith no online presence, we built IFE-STAR’s identity from the ground up. A logo inspired by fusion reactions set the tone, while a cohesive brand guideline ensured consistency across all platforms.

Interactive and ImpactfulThe website opens with a striking cosmic visual, symbolizing the challenge and urgency of fusion energy. Scroll-based storytelling and interactive elements, including a real-time global research map, make complex science accessible and compelling.

Designed for EngagementFrom intuitive navigation to an integrated newsletter, the site fosters collaboration among scientists, policymakers, and innovators. Every detail is designed …