ON THE CHASE! creates Motion Graphics using Pop Culture to raise Political Awareness among Youth [Video]

CONTEXT

Youth-run organization Apathy Is Boring started a new social media push to “make democracy digestible one bite at a time, with sh*t they should’ve taught us in school.” They launched TheFeed with witty, edgy, text-based carousel posts. 

When they wanted to extend The Feed into video form, they reached out to me to help craft the scripts and find engaging visual metaphors to drive the episodes. Content ranged from dead serious (Racial Injustice & Decolonization) to just curious (Voting & Election Reform). 

METHODOLOGY 

During the script stage, visual ideas are woven into the writing: Elections are like ordering a pizza, for example. Not dumbing-down the content, but instead making it relatable. Working closely with the client, all visual ideas are approved at this text-only stage. The goal is to make sure every visual helps the audience understand or further relate to the content.

RESULT

Sticking to Apathy’s bold non-political colour scheme, the motion design …