New 2024 Email Rules: What HubSpot Users Need to Know [Video]

If you’re a HubSpot user, there’s a significant update you should be aware of – one that could dramatically impact your email marketing effectiveness.

Starting this February, email giants like Google and Yahoo are enacting stricter requirements for email senders. New rules for email authentication, spam reports, and unsubscribe options must be followed or email senders risk having their emails rejected rather than making it to recipients’ inboxes.

There’s a lot of chatter about this in the marketplace, but if you’re like us, you just want to know WHAT TO DO to make sure your emails stay compliant, your HubSpot is set up/updated correctly, and you don’t land in the land of shutdown emails.

As a HubSpot partner, we’ve helped our clients navigate countless platform changes and industry updates and like this, so here’s what you need to know about this one:

What to know about the new email requirements

At its core, the update revolves around enhancing …