Google Shares Insight On SEO For AI Overviews [Video]

Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in 2025 given the realities of what users want.

The video discussion was hosted by Mike Grehan on his new marketing podcast titled, Inside Marketing With Mike Grehan. Mike is a search marketer who was a co-founder of a search marketing organization and was famous for publishing interviews with Google search engineers.

John Mueller Affirms The Necessity Of SEO

Mike got straight to the point in the discussion by asking what the search community should be focusing on in 2025, jokingly asking if SEO is finally dead. While Mueller obviously didn’t say that search was dead, he and a couple of the other participants in the discussion did acknowledge that SEO is undergoing profound changes.

John Mueller said that he thinks that many in the general public may …